By Team IOS, Tuesday, July 20, 2021

The Blue Ocean strategy is a business concept, introduced in a seminal book by Kim et Mauborgne en 2004, which promotes the creation of value through a genuine market space built around an offering that render competition irrelevant. When a market gets crowded, such as we will experience in the conventional geological consulting once the current wave fades away, you are faced with a decision: either you fight for your market share, or you create a new demand where your strategic advantage is so massive that competition cannot afford to challenge it. See how we dived into the blue ocean, created an unrivaled value-added service for our clients, and read the interview we gave to the Québec special issue of Global Business Report.

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''There are those who follow the rules... and those who define them''


Exceeding expectations...

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